Wheel-driven vehicle track system. Around $25,000. Gimmick or gold? No idea. Looks great in a GIF, but my first concern would be it getting stuck. At least with a snowmobile, you can dig/wrestle it around to get it unstuck.
1:14 video:
Looks like there's some patent history here, most notably US patent #8776931:
More:
Track N Go | Track N Go
https://www.google.com/patents/US8776931
Previously: 1954 Fordson Major trencher with Rotopad tracks
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