Juniper is one wood that has a high resistance to rot but in case it in concrete and it will rot since the water can not be wicked away placing posts on top of gravel creates a pathway for water to travel downward plus limits the ability of water in the ground to be wicked up through the end of the post.
Utility poles are never set in concrete many will have a copper plate attached to the bottom whit a bare conductor leading up the pole. In well drained soils like deep sand the poles are just tamped in place with the sand but is poorly drained or water retentive soils like clay they are often tamped in with pea gravel or foamed in with foam being injected into the hole
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